How should I manage my professional life differently in this uncertain world of work? “Manage your life as if you are your own boss and agent,” my colleague Mike Squires, a Senior Technical Recruiter at PayPal says. This means that you need to take yourself and the management of your professional future more seriously: start to think of yourself as MeInc, a financial entity that must survive and prosper over the long haul.
Thinking of yourself as MeInc, the corporation, you begin to organize and structure your professional life with the same commitment that a corporation applies to its success. Imagine the control you could exert over your destiny with firm initiatives in R&D, Sales, Strategic Planning, Finance, Marketing & Public Relations. Let’s look at how each of these applies to career success.
Research & Development: R&D in a regular corporation consistently identifies and develops products with the maximum marketplace appeal. R&D at MeInc means that you conscientiously monitor employment market demands for your profession and develop the skills employers need now and will need tomorrow.
Marketing and Public Relations at MeInc refers to the ongoing initiatives that establish credibility for the professional services you deliver, and to ensure that the quality of the MeInc brand gradually becomes visible to an ever–widening circle, starting with your department and expanding outwards through the company, your local professional community, and beyond, as your strategic career plans dictate.
Sales programs at MeInc are the foundation of your company’s ongoing commitment to survival and success, as reflected in the development of new strategies to sell your products and services, including resume, job search, interviewing, negotiation, and all the other tools of career management.
Strategic Planning is the formal initiative within MeInc that develops strategies for growth with a current employer, times strategic career moves that take you to new employers, monitors the health of your profession, and makes plans for career change.
Working with R & D and Marketing, MeInc’s Strategic Planning Department also constantly monitors the marketplace for synergistic opportunities for the pursuit of completely new revenue streams - alternate entrepreneurial endeavors that minimize disruption of MeInc’s cash flow and maximize the odds of success for these endeavors.
Finance: You need a financial strategy to ensure you invest wisely in initiatives that will deliver a Return On Investment. You must invest in your future success, rather than fritter away your income on the instant gratification drummed into your head by 24/7 media. This is important: you have been raised to be a good consumer and to live in debt. You probably spend eight hours a day in front of a screen and absorb around 3,000 advertising messages a day.
To make your dreams come true, you have to break free of this indoctrination and invest yourself, your time, and your income in the activities that will make MeInc successful and give you the opportunity for a fulfilling life.
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