- Sell to the customer’s needs as you understand them
- 2-5 paragraphs
- For a printed document never more than one page
- For an email the same points apply, with your strongest selling points visible on the initial screen view of the page, with minimal scrolling beyond
- Legible 11 or 12 point sans serif font (the font has none of those touchy-feely curlicue touches that only Kindergarten teachers are authorized to use)
A hiring manager has one very specific set of needs and the better you can understand those stated needs, and what is behind them, the more effectively your cover letter can speak to your ability to address them successfully. When you do this, it will establish relevance, arouse interest and build a bridge for two professionals to discuss a common interest.
Writing to a Headhunter is a more complex issue. S/he represents a range of hiring managers and their interests, and is also keeping an eye out for interesting candidates for a wide range of past and potential future clients.
Many times when you will write to headhunters with no job opening in mind, but because they specialize in your profession/work. You hope they will introduce you to companies and hiring managers of whom you have never heard.
In these instances you obviously cannot sell yourself to one specific set of needs. Instead you will
- Introduce yourself as someone qualified for a certain type of job
- Address the skills and capabilities you bring to that work
- Identify the industries in which you have experience
- Identify the types of companies in which you have worked and been successful
Join Martin every week to learn more about writing a killer resume, getting more job interviews and turning job interviews into job offers at his free weekly webcast, Mondays at noon central. Details: http://my.knockemdead.com